Day 4 : 18th October 2014
Session: Financial Model and Product Day (Design Thinking, Product Design and Product Development)
Session CEO: Eshwar
Co-CEO: Harsha Unnam & Jayasri
A world within a world, a world that runs the world – a world of Finance. This is not what you run in a startup but this is what runs your startup. So, how do you go about modeling your finances in the most judicious way while you strike the balance of designing and developing the right product?
This was, in brief – the agenda of the day. Eshwar, Harsha and Jayasri were early and had already started to set the stage.
The aromatic coffee in Purpletalk office is like no other. The tea there is the best. Ask for Green Tea, and along with the ambience of apple PCs all around, it has the potential to wake up your inner soul if need be.
Another extraordinary squash-buckling, action packed, insightful day awaited us SLPians. And everyone brought with them their laptops to number their financial models as per the CEOs instructions and most importantly all of us had a pack of smiles and aura of energy flaunting on our faces.
The session started, again, right on time!
What is Financial modelling? Its a process of building a structure that will aid you in making business decisions regarding your startup.
The goal was to forecast, measure, monitor, track and organize all the inflow versus the outflow.
This is how Eshwar set the stage.
As the sessions went on post lunch came Vijay Bhaskar (COO, Divami software) and Srinivas Chinta (CDO Divami Software) along with our own SLP 2015 batchmate Karthi Subbaraman (CDO, OGHMA) hit the sweet spot in how one can master their UX and UI of their product design. Let it be anything, from brochures to landing pages, to App, content etc., who you are and what you do is conceived by what you show to your customers in this world of internet. How can you make sure your customer gets the best image of your startup was this session all about.
What is UX strategy?
Ponder on this a bit – Customer has infinite options on what he wants to buy. Competition is anywhere and everywhere. Resources are limited while customers and stake holders are demanding. Huge opportunity equates huge risks at the same time. Why many undermine UX part of the product and only focus on features?
This action packed session was about this. Every one of us did not blink an eye, we were focused like a parasite into what Srinivas from Devami had to share. Being different is not as same as being smart. How can you be both? Your Value is P+S+E where P is Product, S is solution and E is Experience
Srini along with Vijay helped us with a DIY Value Delivery model where one can create a great user experience. Create P+S+E, Communicate and Deliver.
Design is thus a way of thinking that is made visible.
Thus the day, dawned on us and we reclined to our introspecting minds to see design as an objective where science, research and art break even.